ROLLOUT is indeed privileged to introduce you to good friend and past, present and future collaborator Sonja Schneider. Having recently returned home to Zurich from her successes in Vancouver to focus on building Sonja Schneider Design and new startup the Designers Club, ROLLOUT talked with the internationally renowned designer about future projects and her aesthetic inspirations.


Sonja Schneider Design
Member of Designersclub Zurich


Bachelor of Communication Design, Emily Carr Institute of Art and Design, Canada, Graduated 2002
School of Design Basel, Switzerland, 1998
Gymnasium Liestal, Latin Major, 1992 - 1996


Inspirations: Nature, ocean, the subconscious, people and their behaviours.


Awards or Recognition
Vancouver 2008 Applied Arts Printing Award, Cogneto Card Set
Vancouver 2008 Environmental Printing Awards for Hemlock Printers Ltd.
Most progressive environmental printing project (Canada, nation-wide)
Vancouver 2007 Environmental Printing Awards for Hemlock Printers Ltd.
Most progressive environmental printing project (Canada, nation-wide)
Vancouver 2002 New Media And Innovation Award
New Media and Innovation Centre, Vancouver, Canada, Design of a “Visual Search Engine” for fabric designs.


Future Projects: European Music download portal (hopefully:)


Goals: Stay inspired, travel the world.


What is one word that describes your artist style? Detail-dynamic


How did you get started working with Rollout? I've know Anita and Jonathan since Emily Carr but really enjoyed working with them on the dragonwall for Goldfish Restaurant in Vancouver in 2007.


Websites I love: Hmm, they change all the time, but honestly, I am hardly on the web to browse for inspiration, I find inspiration outside the office, waiting for the bus for example.


What resources do you use for creating your work? Everyday life, being a good listener, compassion and empathy and the fun of combining that with strategic business solutions.


Can you share any of your secret tips?
Love your mistakes and giggle about them.


What did your parents want you to be instead of an artist?
Work at the counter at a Swiss bank.


Is there a piece of art you wished you had created, and why?
One of Pipilotti Rist's videos, they seem so free and in the moment.


What gets you excited about tomorrow? The possibility to learn from what I have experienced today.


How would you refer to the current artistic style and mindset you live in today?
Mindset: remaining curious is key, without racing through the moments that need to be enjoyed at this instance.
Artistic style: Growing up:)





Plenty Kitsilano Adopt-a-Monster Dragonwall at Goldfish Pacific Kitchen for Freeagency Creative


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