A Whole Lotta Love in We Like We Love

This stunning quarterly publication was born out of a graphic design studio, which was founded by Alyssa Yuhas in 2007. The basic premise of We Like We Love is to present all of the things that Yuhas and Editor in Chief, Liz Field find inspiring, exciting, and worth sharing on a grand scale. In the latest issue number 9, ROLLOUT is included among their favourite things, along with the best in fashion, interiors, and all things that make life that much sweeter.

Click here to read the full issue.

GRAY Magazine Launches With Inspiration From the Pacific Northwest

With a goal of highlighting the best in residential and commercial design in Washington, Oregon, and British Columbia, this bimonthly print and digital magazine is geared towards the design savvy of the Pacific Northwest. ROLLOUT is featured in the inaugural issue, which also includes an interview with Architect Rex Holhbein, a feature on the timeless Eames Lounge Chair, and a fresh take on the colour gray.

Click here to read the full issue.

Design Milk Features a Day in the Life of ROLLOUT

The Designer Dailies column, which serves as a segment on the modern design blog and magazine, Design Milk, was created in an effort to highlight an average day in the life of a working designer. All of the images are shot by the designers themselves and the pieces are narrated in first person in order to give personal insight into the submitted visual cues. On September 20, 2011, ROLLOUT was the highlighted creative for this section, and shared our love for wings and bathtub follies.

Click here to read the full feature.

DX Summer Camp for Your Budding Design Aficionado

While the bulk of us remember summer camp as haunting visions of mosquito repellent and soggy cheese sandwiches, the Design Exchange is looking to improve on the past with a series of one-week summer camps for children. As Canada's design centre and museum with a mission to promote the value of design, these DX summer camps have a central focus on education through hands-on workshops and engaging programming. Anita Modha will be speaking at the Retro Cool camp, and the participants, aged 10 to 12 years old, will draw on their subsequent inspiration. With this, they will channel their efforts into illustration and repetition in order to create an original wallpaper design. Beats a rainy game of tug-a-war, doesn't it?

Click here for more information on the camps and registration information.

Morningstar Enterprises and ROLLOUT Introduce a Greener Workplace

With over a quarter of an average life being spent in the workplace, innovative ideas are needed in order to create a healthier professional environment. It was these very issues that Morningstar Enterprises addressed during their June open house. The event highlighted a new office space that includes natural materials, green products, and thoughtful strategies geared to improving the health and morale of their employees. ROLLOUT participated in the event as one of the featured vendors who were invited to contribute the sustainable products and materials that form the sublime whole.

Click here for more information on the event and Morningstar Enterprises.

Friday Five and ROLLOUT Get Your Creative Milk Flowing

Modern design is the focus of Design Milk, an online magazine that outlines what’s fresh and new in art, architecture, interior design, furniture and decor, fashion, and technology. Every Friday, Founder and Editor, Jaime Derringer, asks an artist, designer or shop owner to describe their five favourite things. Naturally, Barry Whitesnake came to mind when ROLLOUT was approached for the feature.

Click here to read the full feature.

Anita Modha Featured in 2011 Launch Catalogue

With a nod to her University of Calgary days, Anita Modha served as a source of inspiration with a focus on the unlimited potential of a life in design and her professional achievements. These elements were outlined in the Launch catalogue that was distributed to this year’s 2011 graduating class.

ROLLOUT Joins the Rise of Toronto

Once a city in the midst of economic struggle, Toronto is currently experiencing resurgence as the choice destination for prominent Canadian designers. Paige Magarrey of the Toronto Standard highlights ROLLOUT as innovative design leaders who are actively leading the foreground of new transplants to the city.

Click here to read the full story.

IDS12 Covers ROLLOUT as Show Highlights

Since launching in 1999, The Interior Design Show has become the largest contemporary design fair in Canada, with over 500,000 visits by industry professionals, design savvy consumers, and media heavyweights. Now locally based, ROLLOUT has a finger on the pulse of the Toronto scene, and serves as one of the primary features in marketing pieces for IDS12.

Click here and scroll down to read the full feature.

First, We Take Liberty Village

ROLLOUT is taking advantage of the additional daylight hours by settling into a new studio in the Toronto Carpet Factory in the Liberty Village area of Toronto. This historically listed, turn of the century office space features high ceilings, exposed brick, and serves as a massive centre for creativity, at one full city block. As with any move, the best part is happening right now with decorating and well-curated finishing touches.

Photos soon to come.

Designlines and ROLLOUT Get it on Paper

As the ultimate guide to Toronto's best design resources, Designlines is published by AZURE three times a year in order to provide business reviews, ideas for stylish modern living, a highlight of leaders in the field of design, and a guide to the numerous design districts in the city. The summer 2011 issue features an account of the ROLLOUT company philosophy and inspiration, along with a select view of various bespoke designs.

Click here to download the PDF and here for the online version.

ROLLOUT Talks Architecture and Design Now

ROLLOUT was recently approached by the University of Lethbridge to serve as guest speakers for the Faculty of Fine Arts speaker series with the Architecture and Design Now class. During this lecture on April 4, 2011, ROLLOUT will cover our sources of inspiration, as well as practical advice on how to build and grow a boutique design studio.

Click here for more information on upcoming events.

Blossoms Adorn Apartment Therapy

Noting the recent transformation of wallpaper in contemporary interiors, Apartment Therapy referenced ROLLOUT as leaders in the field, and highlighted ten current ROLLOUT designs, including Karin Bubas' Fog Cherry Blossoms. The root mission of Apartment Therapy is to help people make their homes more beautiful, organized and healthy by connecting them to a wealth of resources, ideas and community online. As noted on their webpage, simplicity and luxury are not mutually exclusive.

Click here to read the full feature.

Beat & Repeat Leads IDS11 Top Five Picks

Judith Mackin runs her own design, marketing and public relations firm, PUNCH Productions, as well as a recently launched interior design branch, and contributes Design Driven, an interior design column in Salon on telegraphjournal.com. Mackin was on-hand to cover IDS11, where she visited the Studio North section of the exhibition and spoke with ROLLOUT about our latest products and designs. The resulting feature is comprehensive and includes Beat & Repeat wallpaper as one of her top event highlights.

Click here to read the full feature.

BNN Features IDS11 Sweet Spots

Andrea Mandel-Campbell of BNN, Canada's only all business and financial news channel, interviewed ROLLOUT as up-and-coming leaders in the Canadian design scene, as well as notable veteran Sarah Richardson. The segment also features intimate views of featured products at IDS11, along with an in-studio interview with Montreal designer Thien Ta Trung.

Click here to watch the feature.

Designlines Spreads the Love Tags

The editors at Designlines made and distributed 100 love tags during the Toronto International Design Festival (TIDF) to those products that embodied exceptional beauty and style. While ROLLOUT always loves getting valentines, the four love tag awards that were bestowed upon our products by the minds that organize Toronto's ultimate guide to design felt extra special.

Click here to see all 100 honorees.

New Products for a New Year at IDS11

IDS11 is Canada's largest contemporary design fair that has served to inform and support the growing national design industry for the past fourteen years. At this event, ROLLOUT will feature eight designs, including new work by Anita Modha, Jonathan Nodrick, James Acrow, and Petra Reimann, along with a Bandit stencil canvas-turned-wallpaper. Cosy winter additions will include prototype pillows and cushions adorned with our XO print fabrics. Please visit us at the Studio North booth SN-3--we'd love to see you!

Click here for more information on IDS11.

Do Design 2011 Presents Contemporary Design in a Gallery Setting

Do Design 2011 is an embracing initiative which celebrates a diversity of contemporary designers and their approaches by bringing their works to the street. The Trinity Bellwoods Business Improvement Area presents Do Design works in a variety of venues along a stretch of downtown Toronto. Do Design intends to highlight the diversity of the streetscape and community and is a reminder of the value of creative initiatives and the resonance of design in our daily lives.

Do Design is a free four day event. Visitors are invited to drop in at any of the venues during their regular hours of business from the 27th to 30th of January.

Opening Reception: Saturday 29th January, 3pm to 8pm
Event location: Dundas Street West (between Bathurst and Grace Street)
ROLLOUT location: Heartbreaker Salon, 889 Dundas Street West
Admission: Free

Click here for more information on the Do Design event and here to read Anita's guest blog post.

The Marilyn Dennis Show - Michelle Mawby's Top Picks at the International Design Show

The Marilyn Denis Show, a flagship production that is aired on CTV, launched this month, reaching 13 million homes across Canada, A Channel, and the E! Network. This episode includes highlights of top picks from IDS11 including furniture design, tableware, and our XO custom wallpaper as a decorative installation.

Click here and view the full feature at 3:20.

Anita Modha Featured by her Alma Mater

With both a BA(97) and MEDes(05) under her belt from The University of Calgary, Anita recently spoke with the University in an article that highlights the expansion of the firm to Toronto, as well as the award-winning success of ROLLOUT.

Click here to read this feature.


Please come visit us at IDS11 in the Metro Toronto Convention Centre from January 27 - 30. We'll be in Studio North booth SN-3 and have a lot of new and exciting things to share!

Click here for more information.

ROLLOUT Feature With Steven and Chris

Last month, we announced the upcoming ROLLOUT feature on CBC's Steven and Chris. Our approach to bespoke design was the centre of this feature, and can be viewed now on their site.

Click here to view the video clip on Steven and Chris, at around the 12:30 mark.

IDS11 and Casey House Dinner by Design

To kick off the new year in our brand-new Toronto location, ROLLOUT will be participating in the upcoming IDS11 (the largest design show in Canada) at the Metro Toronto Convention Centre from January 27 - 30 in booth SN-3. Please stop by and say hello!

In addition to our presence at the event, ROLLOUT was also asked to re-design a Vitra Panton chair that will be auctioned off with the proceeds going to Casey House, the first free-standing HIV/AIDs hospice in Canada which offers support and care to those that are affected in our communities. There will be 20 one-off chairs by some of Canada's leading designers and architects that will be auctioned off during the opening night of the event, and later displayed for the duration of the show. Make sure to attend the opening night party in order to place your bids!

Click here for more information on Dinner by Design Auction and Exhibit and here for more info about Casey House.

2010 Western Living Designers of the Year Awards Party Coverage

This celebration was hosted in the impressive Masik Studios in Vancouver where ROLLOUT mingled the night away with a bevy of the Vancouver’s top designers, editors, and trendsetters. Not only were we able to share our award festivities as Western Living’s 2010 Industrial Designer of the year with friends, clients and family, we also had the pleasure of meeting the Honorary Chair of the event, Douglas Coupland. The night was filled with amazing people, amazing vibes, and amazing recognition for the work that we feel so passionately about.

Click here to see more of Sheryl Yen's event photos for BC Business Online.

DIY Decorating Feature with Steven and Chris

ROLLOUT was contacted by the Interactive Producer for Steven and Chris on CBC about a feature on our bespoke products and responsive design capabilities in a highlight section on best DIY décor websites that will be aired on Thursday, October 28th at 2pm. Our infamous Worth wallpaper is included in a range of scales and colours, as well as a personalized version featuring a cameo in place of the original skull design.


Wayfinder in Print in IdN Magazine

As longtime readers of the magazine by International designers’ Network, ROLLOUT realized an exciting milestone by being featured in this month’s issue with a focus on Mike and Maaike’s Wayfinder series. This project is not only nestled cozily amongst the glossy pages, but also proudly served as the title and concept for the magazine cover.

Click here to check out IdN's website.

Wayfinder Makes the Rounds in Mix Publications

Wayfinder is touring the world of media this month with an additional feature in Mix Publications, a group that brings new feature trends in design, colour, materials, products and architecture to the design hungry populace. ROLLOUT met the Features Editor at Mix this fall when we were in London and Masion & Objet in Paris, and were fascinated by their trend and colour research work that they have assembled by connecting design leaders from all corners of the globe.

Click here for Mix Publication's website

ROLLOUT Named Industrial Designers of the Year in the 2010 Western Living Designers of the Year Awards

With a mandate to celebrate the beacons of Canadian West Coast design, a panel of judges for the 2010 Western Living Designers of the Year Awards has chosen ROLLOUT for the top spot in the category of Industrial Design. Lauded as modern innovators who are open to chance, ROLLOUT is featured in the current September issue of Western Living.

Click here to read about the winners.

Photo: Martin Tessler

Perusing Maison D'Objet in Paris, France

Plans that ROLLOUT executed beautifully while in Paris earlier this month: absorbing the latest and greatest in design and interiors at this year's Maison & Objet, and eating enough croissants to give an Atkins enthusiast nightmares for 2 years. Unexpected twist: train strike in Paris, which resulted in an extra few days of walking and croissant eating. Deduction: train strikes aren't always a bad thing.

Click here to check out the M&O blog.

ROLLOUT and QRious Wallpaper Highlighted in the Style Section of The Globe and Mail

As mentioned in our July e-paper, Bent Out of Shape, the current exhibition on at the Design Exchange (DX) in Toronto, was curated and assembled in order to celebrate Canada's rich industrial design history from 1945 to present day. ROLLOUT was invited to participate in Bent out of Shape and soon after, our interactive wallpaper that includes the use of QR codes, was introduced to the public. This month, Amy Verner at The Globe and Mail commended our deliberate crossover of art and science with this unique and groundbreaking approach to wallpaper.

Click here to read the feature.

HGTV Article Includes Worth Wallpaper in Kitchen Redesign

While casually perusing the market for a property to buy as a rental investment in Saint John, New Brunswick, Judith Mackin and Robert Moore chanced upon an immense heritage home which later (eight months of gut-renovations later, to be exact) became their current single-family dwelling. When it came down to the interior design, Judith contacted ROLLOUT to provide Worth wallpaper as a creative flourish in the newly constructed kitchen area. The collective results in this home are first-rate - so much so, that they were recently featured by HGTV on their Original Home Tour.

Click here to read the feature.

ROLLOUT Celebrated in the 2010 Western Living Designers of the Year Shortlist

Now in it's third year, this annual event serves to celebrate excellence in Canadian West Coast design. With the success of previous year's events, much anticipation has surrounded the 2010 shortlist, which includes categories that play host to a bevy of regional talent in Interiors, Architecture, Eco/Green, Fashion/Jewelry, Furniture, Industrial, and Landscape.

Western Living has announced ROLLOUT as featured design leaders in the Industrial category along with Adrian van Wijk of JDi Design Inc; Alykhan Velji; Andrew von Rosen of Andrew von Rosen Creative; Contexture Design; James Ducommun of Toolbox Design; and Kate Sidi of Haute Note. Canadian Architect and Designer Omer Arbel, Designer Geoff Lilge, and Honourary Chair Douglas Coupland, will preside over the final decision-making for this category, and the winners will be announced this September. Stay tuned!

Click here to view the 2010 shortlist.

One Way Or Another, a Play on the Personal Nature of the Skateboard

ROLLOUT has been selected to contribute their visual prowess to One Way Or Another, a joint effort by Society6.com and Club Mumble.com in support of Contributor, an organization that provides skateboards to Canadian youth and at risk children.

Forty artists/collectives from around the world were chosen from an open call for submissions, with each available to produce original works of art on ten blank maple skate decks. What makes this project unique, is that rather than people buying a completed piece of artwork, their online purchase will serve as a commission for their chosen artist/studio to make a board especially for them. With this set up, when your board arrives, it's an unexpected surprise!

Sale of the decks is currently on and runs until August 15th, 2010, with all proceeds from the sales going directly back to those in need. To view a full listing of artists available, visit wearecontributors.com.

ROLLOUT'S new interactive wallpaper to be featured in Bent Out Of Shape

The Design Exchange (DX) & ROLLOUT are re-envisioning the experience of museum visitors through the integration of media-rich technology alongside the upcoming exhibit Bent Out of Shape: Canadian Design 1945-Present. QR codes, commonly implemented in newspapers, magazines and billboards, will be used to create stunning, floor-to-ceiling wallpaper that will surround part of the exhibit walls.

July 15, 2010
5:30pm Exhibition Tour with ROLLOUT
6-9pm Opening Party
234 Bay Street, Toronto
RSVP to: rsvp@dx.org

Roll out ROLLOUT'S new interactive wallpaper press release.

Globe and Mail

"Cool furniture, North American style" by Tim McKeough

Click here to read the article.


It was with kindergarten like glee that ROLLOUT stepped away from our keyboards and got out our scissors and glue sticks to create a super fun diorama of ourselves for Parlour magazine's profile of us in their upcoming May issue. We really do dress and behave like this all the time. Honest.

Click here to see an advanced copy of the article.


As ROLLOUT is feverishly preparing to attend our fourth consecutive ICFF conference in NYC we were pleased by the symmetry of being mentioned in Metropolis Magazine's ICFF Preview. The spread of design previews includes many internationally respected designers and features Sonja Schneider's new paper from her upcoming collection.

Click here to see it.

Paralympics Unleashed

It was a great pleasure to work once again with our good friend Dan Planko, Art Director of the 2010 Paralympic Winter Games, for the "Unleashed" segment of the Opening Ceremonies. We had a chance to see our graphics rock out with the help of Sean Nieuwenhuis and Sensory Overload Productions.


Exhibition: Radiant Dark 2010: Assets & Values

Radiant Dark 2010: Assets & Values – An exhibition of Modern Canadian Design. If you are in Toronto please check out another of one of our collaborative works in this exhibition; this one an art-print wallpaper hybrid created with David Palmer. We’ll have more about our work with David in next month’s e-paper.

January 20th – 24th
Commerce Court West, Ground Floor Lobby
199 Bay St Toronto ON
Thursday to Saturday 11am-7pm, Sunday 11am-6pm


Anita Speaks at : Organized Type - Letterpress Workshop

Friday, January 15: 2-5 & 7-9 PM
Letterpress Studio 2nd Floor
112 – West Hastings

Anita will be discussing her artistic inspirations and design experiences and how they translate to work for ROLLOUT’s clients at Organized Type - Letterpress Workshop on Friday January 15th. The letterpress lab is a community access training lab for local residents interested in printmaking and graphic arts and using those disciplines to explore and affect their lives in a creative way.


Photograph courtesy of Kris Krug.


Applied Arts

Canada’s premier magazine of visual communications launch their re-designed website and new look magazine this January and ROLLOUT is very happy to be a small part of that as our Killed Bill paper is featured in an article by Pamela Young.

ROLLOUT bedecks the cover of Vancouver’s WESTENDER newspaper

ROLLOUT’S scrapbook got a lovely new page as Editor Michael White asked us to be on the cover of the WestEnder’s ‘Made In Vancouver’ Issue. We sincerely appreciate Michael’s commitment to Vancouver’s ’ creativity and entrepreneurial spirit ’ and we were proud to be one of ten companies representing our city.

Download PDF here.

Azure October 09

We were well chuffed to be on the same page as Finnish textile and clothing design company Marimekko in the October edition of Azure magazine with an article on our prototype Parrot Fly tile produced in partnership with Interstyle. Azure says we have ‘broached new territory as a studio’ by putting our patterns to ‘unexpected and elegant uses’. Why thank you Azure.

Extreme Makeover-Home Edition: Montgomery Family

As we mentioned in our October e-paper ROLLOUT was again commissioned to work with Ty Pennington on Extreme Makeover – Home Edition. ROLLOUT’s ‘Uncoated’ paper was a main feature of the master bedroom designed by Ty. Design blog Maxx Silly kindly said: " My favorite part of the reveal was the wallpaper in the master bedroom – AMAZING! The walls look like they are covered in Pantone color sheets. It created beautiful movement and really brought a lot of happiness into the room."


Photograph courtesy of EMHE.


Interview by Ehren Seeland on Ava Living

Please have a look at ROLLOUT’s interview by Ehren Seeland of Ava Living. Ava Living is ‘The World’s First Stop for Interior Design’ and our wide ranging discussion with Ehren and her thoughtful questions made us think a lot about what it is we do as a company and how we can keep improving our design intelligence. Keep the conversation flowing.

Read it here.

National Post's Posted Homes

We were thrilled to have Arren Williams, a respected freelance stylist, editor and trend reporter, write an article on ROLLOUT at ICFF.

Please have a look.

Georgia Straight - “Design duo is on a roll with rockin’ wallpaper”

Although ROLLOUT is usually a bit shy, we have to admit it has been great this month to have so many friends and strangers approach us and tell us about seeing us in Vancouver’s venerable weekly newspaper Georgia Straight. Many thanks to Janet Smith for such a well written and complimentary article. Photo: Rob Gilbert

Read the interview here.

Anita Modha in U Magazine

ROLLLOUT’s Anita Modha was honoured to be profiled in the spring edition of the University of Calgary’s alumni magazine U. One for the parent’s scrapbook! Photo: Ken Bendiktsen / U Magazine

Read the interview here.

Affective Design

We were recently interviewed by Trevor van Gorp of affectivedesign.org - a site dedicated to exploring and understanding the “heart” of design; the effects of design on the emotional affect created by people’s interaction with products, brands and services. Affective Design is widely recognized as one of the top blogs on the topic of design and emotion. Every month, they are visited by folks working in small design shops, agencies, universities, and leading companies in marketing, software, telecommunications and product manufacturing. They all have at least one one thing in common. They want to learn more about designing for emotion.

Click here to read the interview.

How Magazine

ROLLOUT was showcased in the ‘Look’ section of the business focused design touchstone How magazine. The article titled ‘Wallpaper 2.0’ encourages readers to check out the ‘variety of striking stock wallpapers from Artists Series collection’.

Time Out

Lee Hutzulak's "Infidel's Pantry" is one of Time Out NY’s fav artist designed wallpapers.

Published in Rotovision’s “Communicating With Signs & Symbols”

We were recently honoured to have four ROLLOUT designs featured in Rotovision’s “Communicating With Signs & Symbols”. Rotovision’s publications on design, photography, and the performing arts have long been a source of inspiration for us and we aspire to their level of art excellence. Congratulations designers: Trent Good, Chloe Perron, Sean Orr & Anita Modha.

ROLLOUT’s Street Laboratory At Pecha Kucha Night

ROLLOUT was proud to be one of twelve speakers selected by Cause+Affect to present at the Vancouver version of design salon Pecha Kucha Night which is now held in 242 cities worldwide. Pecha Kucha Night, devised by Astrid Klein and Mark Dytham, was conceived in 2003 as a place for young designers to meet, network, and show their work in public. Each presenter is limited to twenty slides of their choice with twenty seconds to talk about each slide with a total time of 6 minutes 40 seconds in which to convey your ideas. Our theme was ‘The Street As Laboratory’ and we showed works by local artists such as street artist Cameraman and photographer Sean Orr as well as pieces by international art stars like Banksy and Alexander Orion. We wanted to talk about how our design process is powered by both the experiments of street art and the simple exposure to hidden beauty to be found by wandering Vancouver’s lanes and alleys. The event was a huge success and was attended by over 500 design aficionados. Local photographer Maurice Li, who snapped the shots above of the event, said “I really enjoyed the ROLLOUT presentation as well – perfect blend of showcase for your work and your inspirations!” Cheers Maurice and a big thank you to Jane and Steven for asking us to get involved!


Have a look at ROLLOUT’s twenty slides here.


Extreme Makeover – Home Edition: Montgomery Family

Sunday, October 25, 8/7c (check your local listings)


"The team rebuilds the house of a man who gave up a lucrative engineering career to start a charity that feeds hungry people in his community."


ROLLOUT was pleased to once again work with Ty Pennington on Extreme Makeover – Home Edition. Our paper is featured in the master bedroom that Ty himself designed and we can’t wait to see how it looks on camera. Pictures in next month's e-paper.


The Art of Wallpaper at Cambridge Gallery

ROLLOUT took part in the group show The Art of Wallpaper at Cambridge gallery in Ontario. Esther Shipman, Curator of Architecture and Design, chose two of our Artist Series Papers, ‘Sultry Hair’ & ‘Words Spoken Quieter Than Action’, as well as our collaborative piece with Bandit, ‘Killed Bill’. The show was yet another indication of wallpaper’s changing role and heightened profile in the design world as it celebrated the “…current exploration of new materials and subject matter, and the impact of digital technology on wallpaper design and production.” The show has been embraced by academics and designers alike with one gallery goer being heard to observe: “I’m looking at wallpaper with new eyes.”


ROLLOUT at New York Fashion Week Spring 2010

This September ROLLOUT returns to New York Fashion Week for its sophomore year as designers. Last year we were asked by Eric Villency, of renowned New York design company Maurice Villency, to create a custom wall-covering for the Mercedes-Benz Star Lounge. We had to work quickly and to a very high creative standard. The resulting design was praised by the likes of Timeout NY, who enthused ”...it’s gorgeous prints like these that make us sad we don’t have bigger walls in these NYC apartments.”


So we are thrilled to be asked to again rise to the challenge of creating a new custom paper for the Mercedes-Benz Star Lounge. This year ROLLOUT was an integral part of the entire design process right from the beginning, which allowed us to embrace more complex themes in a more immersive space. We were asked for a piece which blended the elegant motion of a Mercedes convertible moving through the landscape, with the blur and bustle of fashion week’s human energy. We wanted to create a sense of being transported, within an environment which reflected the contours, textures and details of a Mercedes-Benz interior, to the regal environs of Bryant park. We wanted to bring the changing planetrees and turning leaves of an NYC autumn inside and, as this will be the last Fashion Week in Bryant Square, to bid a fond farewell.


Considering that the likes of Heidi Klum and Anna Wintour were photographed drinking champagne in front of our paper last year, we can’t wait to see who will be lounging in front of our latest custom design this year.

ROLLOUT at Pecha Kucha Vancouver Vol. 7

Pecha Kucha Vancouver Vol. 7
September 17th, 2009
Vancouver Convention Center (Canada Place)
Doors open at 6:00. Event starts at 7:30.


Pecha Kucha is a mix of show-and-tell, open mike night and happy hour. It has become the forum for ideas on design, creativity and a lot else that has swept the world and is now taking place in over 225 cities globally.


Jonathan and Anita from ROLLOUT will be presenting 20 slides based around the theme of "streets as laboratory."


Click on the image above to view the flyer or for more info: www.causeandaffect.com/pechakucha or www.idswest.com

Cambridge Galleries Opening - The Art of Wallpaper

The Art of Wallpaper (September 01 – October 18, 2009)
Opening reception Saturday September 12, 2:30pm
Cambridge Galleries Design at Riverside


ROLLOUT will be showing multiple papers in the show ranging from fashion focussed and playful to more pieces reflecting more serious social commentary. In many ways the description of the Cambridge gallery show sums up our philosophy as a company and as designers:


“Wallpaper emerges from the background to the forefront of new design. The Art of Wallpaper celebrates the art behind the popular, yet often maligned decorative device, and its recent revival. From early 20th century hand painted samples by Europe’s top studios, The Art of Wallpaper fast forwards to today’s bespoke, limited edition, and designer production lines that serve as a unique creative outlet for artists and designers from around the world.”


Click here to see full flyer.

ROLLOUT Stays Up Past It's Bedtime at ICFF

ROLLOUT has just returned wide-eyed and breathless from the incredible experience of displaying its wares (alongside many fellow Canadian designers) at the International Contemporary Furniture Festival in New York City. The ICFF, held in the gargantuan Javits Center (see above), is North America’s ‘singular showcase for contemporary design’ and we were in some pretty excellent company. As always the festival was a hugely inspiring opportunity to connect with fellow designers and potential clients and we plan to turn all that energy into some fantastic new projects and products in the near future. Thank you so much to those of you who dropped by to say hello and pick up a set of our custom one inch buttons.

New Studio

We bid a fond farewell to our old studio and hello to our bigger, better and brighter new space. Look for photos of our new digs in our May e-paper or on our website soon.

Mercedes-Benz Fashion Week NY 2009

Champagne flute still in hand, ROLLOUT has returned from the marvelous madness of NY Fashion week where we debuted a ROLLOUT paper in the Mercedes-Benz Star Lounge. The lounge and ROLLOUT's paper were covered by various media including Timeout NY, who raved "...it's gorgeous prints like these that make us sad we don't have bigger walls in these NYC apartments." This season the Mercedes-Benz Star Lounge was designed by Eric Villency, president of Maurice Villency. Speaking about the lounge, Eric enthused "...there are different focal points in the room, but the overall focus definitely has to be the wallpaper and it's a very dynamic design statement, it's a very bold colour, the unifying motif is hopefulness, we wanted to have a positive energy, the idea of an oasis". Watch it here. We like that this ROLLOUT covered oasis features the likes of Heidi Klum and Kimora Lee Simons chilling out in it. See it here. Photograph compliments of the Mercedes-Benz Star Lounge.

ROLLOUT'S Wallpaper Adorns Star Lounge at Mercedes-Benz Fashion Week NY 2009

ROLLOUT was asked by Eric Villency, of Manhattan's Maurice Villency Inc, to create a striking and unique paper for the Star Lounge at Mercedes-Benz New York Fashion Week.

Photos will be up soon.

Spaces Complex Elemente Material Connexion

ROLLOUT is committed to creating a sustainable business practice and is therefore very proud to have had designs added to Material ConneXion’s Materials Libraries in NY, Bangkok, Cologne, Dong-gu Daegu and Milan, that each have over 4,500 of the most advanced and innovative materials in the world.

Custom kid's paper featured on the Today Show

Fri. Oct 24
Check your local listings for channels and times.

Rollout on Urban Rush

Shaw: Channel 4 in Vancouver
Thu. Oct 24 at 5, 7, 11 PM & 1 AM PT
Fri. Oct 25 at noon

Shaw: Channel 10 in Calgary
Thu. Oct 24 at 8 PM
Fri. Oct 25 at 9 AMn

Rollout on Extreme Makeover - Home Edition: Akers Family

The team helps a family with two daughters diagnosed with Spinal Muscular Atrophy.

Channel: E!
BC: Ch. 6
Sun. Oct 5, 8:00 PM PT
Duration: 60 min.

Part of Rollout’s ethos is to haul design and beauty out of the showroom and into the real world and into real peoples lives. Rollout is proud to have been asked to design a custom room for an upcoming episode of Extreme Makeover: Home Edition. This was a very special commission for us and creating papers for the Akers family, and their daughters, was a truly humbling and rewarding experience. We don’t want to give away too much before it airs but we’re truly stoked to see it! Check it out.

Globe & Mail CMYK Architecture Plus Glamour Italy New Design Canada at ICFF

Rollout was very happy to reconnect with good Canadians doing great things. Check out www.newdesigncanada.com for more.

Wry & Ginger by Azure

Azure and Design Within Reach host a party on Sunday, May 18th, featuring new products by 14 spirited Canadian designers (including Douglas Coupland) and asking the New Design Canada participants to be in attendance.

2008 International Contemporary Furniture Fair

Rollout heads back to ICFF in New York this May as an exhibitor in the New Design Canada booth #2524.

ROLLOUT chosen as one of HOW magazine's "Top 10 Sites to See" in May

We are honoured to be featured alongside such great company. Click here for more.

Western Living Ion Magazine Wish Magazine Chocolat Flare CBC's Living Vancouver

Anita was recently interviewed for an episode of Living Vancouver.

Made Design's "Radiant Dark: An Exhibition of Modern Canadian Design"

The art show we were a part of is on the move. Cities it will be shown in are soon to be announced. More information can be found here: www.madedesign.ca/radiantdark