Mike and Maaike Studio

We were fortunate to meet Mike and Maaike at ICFF 2007 and have followed their work with great admiration since. When they emailed us their proposed Wayfinder wallpaper concept, we knew instantly they were on to something good.


Names: Mike Simonian and Maaike Evers


Company/Organization: Mike & Maaike




Mike Simonian: Art Center college of Design
Maaike Evers: Design Academy Eindhoven


Describe your work:
Our studio functions as an industrial design laboratory. We work independently and with partners/clients on a wide variety of subjects including products, furniture, technology, wearables, environments, and vehicles.


Our cultural differences and similarities. Music, surfing, kids, politics, people.


Awards or Recognition:
IDEA International Design Excellence Awards Silver, 2010, 2003, 2001
ID Magazine Annual Design Review Awards, 2009, 2008, 2007, 2006, 2004, 2003, 2002, 2001, 2000
Condé Nast Innovation and Design Awards Finalist, 2009
Time Magazine Green Design 100, 2009
Wallpaper Magazine Design Award- Best Armchair, 2008
Chicago Athenaeum Good Design Award, 2003
Winner, Plutonium Memorial Design Competition 2002


Future Projects/Goal:


What is one word that describes your artist style?
Conceptual depth and simplicity in execution.


How did you get started working with ROLLOUT?
We met in New York in 2007 and really liked the spirit of the company and quality of the work. We thought about and discussed a collaboration for a couple of years. It was important for us to approach wallpaper in a way that is both functional and decorative. Finally, in 2010, we had a direction that really excited us, discussed it with ROLLOUT and are happy to be collaborating!


Please list a few cool or inspirational websites you visit and love:


What resources do you use for creating your work?
We like moving from brains to hands and back and forth. This might involve some reflection time at our secret spot overlooking the San Francisco Bay, some hot glue gun experiments, working with real materials in the workshop, 2D and 3D explorations on the computer and finally lots of constructive disagreements to distil ideas down to a point where we are both excited about them.


Can you share any of your secret tips?
Make big mistakes, not little ones.


What did your parents want you to be instead of a designer?
Both sets of parents were very encouraging about design.


Is there a piece of art you wished you had created, and why?
No, but there are a few pieces we wish we had created in the past that need the right time and moment to produce in the future.


What gets you excited about tomorrow?
Knowing that we’ll win the lottery.


How would you refer to the current artistic style and mindset you live in today?
We never consider ourselves to be artist, nor do we put a large emphasis on style in our work. The resulting look tends to come from the simpliest way to communicate the narrative that creates our work.

There always has to be a concept or story otherwise why do it?




Wayfinder - Click on image to view.



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