DESIGNER PROFILE Trevor Embury, Principal and Creative Director of aftermodern.lab

We met Trevor years ago, while he was still living in Japan and we always kept in touch. Once we found out we were moving to Toronto, we were able to catch up more often and a great friendship ensued. He is the principal and creative director of aftermodern.lab and is currently working on a line of ROLLOUT wallpapers using his knowledge of all things type. He also knows the founding members of PechaKucha and so being asked to speak alongside him at PKN Toronto Vol. 11 was even more special for us.


Company/Organization: aftermodern.lab




Education: Sessions College with Musashino Art University (Tokyo, Japan), The University of Calgary (Calgary)


Describe your work: aftermodern.lab is a full service graphic design studio working in both cultural and commercial contexts in all mediums. We offer a range of creative and strategic services from creating distinctive corporate identities to developing effective and usable websites to help our clients meet their goals. We strive to design work that is both aesthetically beautiful, simple yet intelligent. We are based in Toronto, Canada and São Paulo, Brazil.


Inspiration: Japanese Iki, Music, Travel, Ukiyo-e, Modern Architecture.


Awards or Recognition: Was asked to design the MOCCA Award 2011 for Edward Burtynsky for the Museum of Contemporary Canadian Art.


Future Projects/Goal: Keep working with amazing clients while producing great work.


How did you get to know ROLLOUT? Anita and I knew each other back in the good old Ship and Anchor days and have many wonderful mutual friends including Jonathan! Recently they asked if I'd be interested in designing a purely typographical wallpaper piece and couldn't resist…it's always been a dream of mine.


Please list a few cool or inspirational websites you visit and love: 


What resources do you use for creating your work? Internet, bookstores, coffee shops.


Can you share any of your secret tips? Hard work, specialize in something that you love, never burn a bridge.


What gets you excited about tomorrow? The possibilities of what can happen in a day.


How would you refer to the current artistic style and mindset you live in today? It all depends on where you are.


Anything else you’d like to add? Thanks Anita and Jonathan for this opportunity and allowing me to create something very special.

I have been involved with PechaKucha since the beginning in Tokyo. It was a hangout, a place where you could get a drink and chat with designers and others in similar industries. It was a window on the international scene in Tokyo. I will always remember waiting outside SuperDeluxe in Roppongi Hills and seeing Alexander Gelman walk past me to go into the bar to listen to the next speaker. Odd but life changing memory.

Soon after, I became friends with Jean Snow, the Executive Director so when I moved back to Canada he put me in touch with Jennifer Flores the previous organizer in Toronto and I have been the Creative Director of PechaKucha Toronto ever since. It has been such a rewarding position and I look forward to many more events.




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