Photo: Brad Ralph


Owner and visionary of Worth, one of Canada's first lifestyle shops specializing in "the next big thing" in art, fashion and design tailored for an individual instead of the masses. Abad is well known in fashion circles from Calgary to Chelsea. He also happens to be one of our best friends.


Company: Worth




Education: ACAD for jewelry design. Streets of London for styling.


Describe your work: I would describe my styling work to have a contrast or juxtaposition to it. I love putting colours and styles together that you don’t normally see together. Also a bit of ‘odd’ or ‘creepy’ added to the shot.


Inspirations: Everything I see is an inspiration to me. I always find that the oddest things will stick in my head and will build into a great idea for a shoot.


Awards or Recognition: The spirit award in grade 8!!


Future Projects/Goals Well there is a ‘secret society’ project in the works with some very special people. My store Worth is my biggest project when it comes to the future - my goal with worth is to be across Canada and have a Worth clothing label and agency representing all the amazing Canadian talent.


What is one word that describes your artist style? DONK


How did you get started working with ROLLOUT? I’ve known Jonathan and Anita for years and they just would not stop bugging me, constant nag nag nag. Then the restraining order I put on them just wasn’t enough to stop them from stalking me so I finally gave in and the rest, well… is in the police report!


Please list a few cool or inspirational websites you visit and love:


What resources do you use for creating your work? It all depends on the job if I’m working on a commercial job like Mark’s Work Warehouse then the resources are within the company, but when I do creatives a lot of the times I make things myself to get the image in my head on the the shoot.


Can you share any of your secret tips? I would say the best tip is to try every idea that you get, sometimes your logic was right and it looks horrible but a lot of times it works and you discover an angle that you never saw before.


What did your parents want you to be instead of an artist? They never said - is that a sign of low expectations?!? No they always said that all they wanted was for me to do what I love and what makes me happy. My father always said that if you do what you love success will always be there.


Is there a piece of art you wished you had created, and why? There is a huge file of things I want to create (file located in my head) and I will get to them, all in due time.


What gets you excited about tomorrow? Tomorrow? No tomorrow, only today. Today is what counts. Today is what excites me.


How would you refer to the current artistic style and mindset you live in today? An idea in development.


Anything else you’d like to add? Just that I love you two!!!!!! xoxo



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